Thinking about taking your University of Oregon department into Facebook? Already gone, but want to improve on your effort? Afraid to do anything at all?
No matter the answer, it’s time to get away from the Internet altogether and have a good, old-fashioned conversation about new media that’s not so new anymore.
The University of Oregon’s Office of Marketing and Brand Management is hosting a panel discussion on Facebook from 10 a.m. to 11:45 a.m. on Wednesday, Oct. 21, in the Fir Room at the Erb Memorial Union. Space is limited, so RSVP by emailing Susan Thelen, director of marketing, sthelen@uoregon.edu.
Panelists from the School of Journalism and Communication, the Office of Communication and the Jordan Schnitzer Museum of Art will share Facebook successes and failures, while also reviewing the UO’s official Social Media Best Practices.
The guidelines are a work in progress created by the Social Media Task Force, an informal group with representatives from all over campus. The Office of Web Communications maintains the guidelines and offers insight into best practices.
The Oct. 21 workshop also will highlight the UO’s official Facebook page, facebook.com/universityoforegon, with a following that is more than 7,000 strong and has doubled in number since April. Panelists will talk about how you can tap into similar success.
“This event is to help you decide if Facebook is right for your unit,” Thelen said. “It may be, in which case we’ll talk about best practices. Or, this is just as valuable a workshop because you might decide that your office, unit or department does not need to get into Facebook.”
